THE IMPORTANCE OF MULTI TOUCH ATTRIBUTION IN PERFORMANCE MARKETING

Exactly How to Make Sure Information Privacy in Performance MarketingInformation privacy is an important element of performance marketing. Firms that focus on permission, transparency, information minimization, and safety and security can demonstrate conformity with guidelines and develop count on with their consumers.

How Predictive Analytics is Transforming Performance MarketingWhether you’re forecasting campaign performance for a client or your agency’s own initiatives, predictive analytics provides a valuable first step to data-driven decision-making. However, it’s important to keep in mind that predictive models are probabilities, not guarantees.